🎉 ProblemKit 2.0


After a lick of paint and 248 coffees, it's time to take things up a gear
Hi, it's Alex 👋
Welcome back to ProblemKit! The place on the internet for people who want to solve better problems – and build better stuff.
If you're in one of these three camps, ProblemKit is about to punch above its weight in your inbox:
- Building ASAP. Ahh, the paradox of choice. In a world that often seems so broken, there are an infinite number of things you could try to fix. Where's that one golden problem that captures your imagination?
- Building now. You're building something now, and now the clock is ticking. You need to know your problem inside out and communicate it expertly to your team, customers, and investors.
- Building next. You're not in a hurry, but a few sizzling ideas in your back pocket couldn't hurt. Great problems are the innovator's insurance policy.
The % of subscribers who open emails from ProblemKit is TWICE the industry average.
Call me a perfectionist, but I want to go even further. Here's how the ProblemKit email series is evolving:
- Real innovators, untold stories. Finding the hidden patterns in how they found great problems, and the principles you can apply today.
- Investor perspectives. How do investors think about problem selection and founder-problem fit? Which 'problem sets' do they want to see solutions to?
- Things you can use. As we go, expect more resources you can use for yourself. Speaking of...
Itchy!
I'm itching to put everything I'm learning in a single, super-consumable format. It's going to take some time, but I wanted to give you a heads-up.
What do you think?

Coming soon
We'll be kicking things back off with our first Investor Perspective...
Exclusive: 'This deeptech VC wants climate tech startups to solve more 'critical path' problems.'
Wishing you lots of problems,
Alex