Every great product solves a great problem...
But where do great problems come from?
You can find the answer to that, alongside inspiration from Makers of all shapes and sizes, right here on ProblemKit.

The blog
Learn the art of problemcraft direct from real founders. Hear from investors about what makes a problem attractive in a pitch deck. Get new tips and tools for finding your next problem.
The Logbook
A concise, 16-page guide to ProblemKit's Problem Mining protocol, followed by 64 pages of 80gsm dotted ivory paper for executing the methodology for yourself. Read more.

Hi, I'm Alex Revill
I'm building an effective new system for finding great problems to solve.
Get in touch👨
Direct engagements. If you work with a team, studio, or program of people building new things, ProblemKit can help you and your Makers craft a portfolio of excellent, high-value problems to solve.
Email alex@problemkit.co
Email alex@problemkit.co
About me, in three
- I studied Neuroscience because I wanted to unlock the mystery of human consciousness. Spoiler: I didn’t.
- I worked for six years as an ‘intrapreneur’ at GSK, a £70Bn pharmaceutical company. I helped kick off new digital health ventures, helped scientists and engineers find and solve great problems, and wrote digital strategy memos for the CDTO and CEO.
- Now I'm an entrepreneur—in the wild. Alongside ProblemKit, I'm always experimenting with new ideas. After a few attempts (including a fertility startup and, curiously, a sweatband company), I'm now the founder of mirrori.ng.
After working with hundreds of talented scientists, engineers and startup founders, I noticed that world-class innovators simply have an uncanny ability to pick better problems.