"The best way to get startup ideas is not to look for startup ideas. It’s to look for problems, preferably problems you have yourself.”—Paul Graham
Serial founders don't wait for lightning to strike ⚡️
They find better problems to solve. Learn how through exclusive case studies, interviews, and origin-story breakdowns.
WHAT FOUNDERS ARE SAYING
Lauren Romanish // Founder, Apo
ProblemKit is one of the rare platforms that treats problem discovery as a craft—something to be practised, sharpened, and deeply understood. Refreshingly non-fluffy, I highly recommend ProblemKit for early-stage founders, curious builders, or anyone looking to level up how they spot great ideas.
Dario Crosier // Founder, Hedon Club
A systematic breakdown of how to spot good problems with unique first hand interviews and insights.
Dr Will Hicks // CSO, Air Aware Labs
ProblemKit is a great resource for sparking fresh thinking and seeing problems from new angles, all without the fluff. Highly recommend for curious minds—and especially those starting a business!
Jake Tennet // Co-Founder, BlueSide
Patterns' interviews makes the journey of discovering a problem feel relatable and real. The storytelling is captivating with no fluff, a must read for founders.
Dom Waldock // Founder, Performant Solutions
Patterns has a wide range of insightful interviews with current founders. It's consistent and illuminating, keeping my thinking fresh as I continue to grow my business.
Tom King // CEO, ThinkDivergent
Alex has an exceptional ability to cut right to the heart of the problem, filter out the noise and deliver concise, value-dense insights.
Latest issues
Why I'm launching an incubator where startup ideas are banned
You've already had a sneak peek... But yesterday, I went ahead and announced No Ideas to the world. (Give it some love? ❤️) Judging by the comments, the number
2 min read
Featured
The madman from Crocs did it TWICE! How a cup for truckers was resurrected for office queens
If last week's post left you wondering: were Crocs just lucky? This one's for you. And remember... Forward this to a friend who builds things! Better
2 min read
The ironic class arc of Crocs—and what we can learn from it (infographic series)
Hello, people who make things! Some updates: (1) This series has been blessed with its own name: Patterns. My singular goal with Patterns is to train you, whether you like
3 min read
Solving a wardrobe gap for Steven Bartlett, Ant & Dec, Romesh Ranganathan... WITHOUT a fashion degree (Julian Osborne, Batch LDN)
9 min read
members
Be a shark in an espresso cup (Adrian Wright, Shades of Coffee)
5 min read
members
🚀 Launching The Logbook
2 min read
members
A dyslexia test costs HOW MUCH!? (Jamie Wace, Talamo)
3 min read
members
Get PAID to spot great ideas with Negative-Cost Market Research (NCMR)
5 min read
members
These engineers are eyeing up a new gold mine... INSIDE your smartphone (Alice Chave, Incador)
5 min read
members
$13.8Bn milk; is 'scratch your own itch' actually bad advice?
2 min read
members
Can't afford to work on a bad startup idea? Solve an ITCHY problem.
4 min read
members
Featured
This deeptech investor wants more climate tech startups to solve 'critical path' problems
4 min read
members
ProblemKit
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